IPAA Victoria

Communication Excellence Award

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Communication Excellence Award

Delivering public value through communication excellence

Smart communication has the ability to effect change and be critical to the success of government’s policies, programs and projects. This award recognises excellence in communication, both internal and external, and awards initiatives that deliver public value through innovative communication.


Nominations will be judged against each of the specified criteria. Suitable evidence is required against each criteria for the judging panel to determine a score. Where a criteria is deemed to be not met as a result of no evidence being provided, a score against that criteria will not be recorded. Each and all nominations are to be evaluated against all criteria :

  1. Clear evidence of a commitment to the goals of diversity and inclusion

  2. An innovative, new or unique approach to communication

  3. Partnership(s) and collaboration to achieve better community outcomes

  4. New technology and digital approaches

  5. Purposeful engagement with intended audience(s)

  6. Alignment to the organisation’s business objectives and strategy

  7. Evidence of efficient use of funds to deliver outcomes, e.g. expenditure vs. ROI

  8. Measurable public value and comprehensive evaluation of meeting outcomes/objectives

  9. Above standard practice relative to the organisation size and its core business. 

Nominations Tips

Each year our judges tell us that evidence is critical to an award-winning nomination. Be sure to provide data and evidence to support the statements you make in your nomination.

  1. You should provide evidence that the project or initiative has been substantially developed and delivered.

  2. Nominations should provide evidence of the actual impact the project or initiative has had. If there is little evidence of such, include as substantial an idea as possible of the anticipated impact.

  3. The nominee doesn’t necessarily need to provide evidence of their direct involvement in the project or initiative.

  4. Make sure you address all of the criteria for the award category you’re nominating in.

  5. Write clearly, to the point, and back up your statements.

  6. Be sure to use the option to provide supporting documents. This is your chance to show, rather than tell, of your project or initiative’s merit.

  7. That said, curate what you provide as supporting documents. Our judges have to examine a number of nominations; don’t make it hard for them to find the compelling evidence.

  8. If you have a query, email awards@vic.ipaa.org.au.